- Disney Fine Art -
This ad campaign for a Muppets art show was created for a gallery in Austin, TX and was used for social media promotion, as well as printed in local papers. This was the first time an art show based solely on The Muppets had ever been mounted. I had a hand in the development of all artwork seen below, and coordinated the selection and production of limited edition prints created for this show, which were ultimately released worldwide.
When releasing limited edition artwork at Disney Fine Art, part of my job is to create compelling copy for each piece in order to enhance engagement of retail clients, and to provide gallery staff the information they need to sell our product.
I am also responsible for spearheading product launches and various other sales promotions at Disney Fine Art. Here are two examples: one, a year long promotion celebrating the 15 Year Anniversary of one of our artists working with Disney Fine Art, and the other is the launch of our Silver Series Program, a mid-tier product line that I shepherded through all phases of development and worldwide launch.